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Market Voice

Market Voice

How targeted OOH campaigns drove Libra’s 8% increase in market share, Capilano Honey’s 10% boost in buyers, Rapid Loss’s 94% share of wallet

By Bel Harper - Group Director – Product Strategy, oOh!Media | Partner Content

20 November 2022 3 min read

By Bel Harper - Group Director – Product Strategy, oOh!Media | Partner Content

20 November 2022 3 min read

Market Voice

Market Voice

A tale of two funnels: How Georg Jensen drove a 54 per cent increase in buyers and a sales surge and Canva-funded start-up Calven drove 7x web enquiries

By Bel Harper, - Acting Chief Product Officer, oOh!media | Partner Content

14 June 2022 2 min read

By Bel Harper, - Acting Chief Product Officer, oOh!media | Partner Content

14 June 2022 2 min read

Market Voice

Market Voice

Now there are seven CBDs in Sydney alone: OOH is back post-pandemic with the data and scale – and the high-powered business audience is there for the taking

By Bel Harper - Group Director of Product Strategy, oOh!media | Partner Content

15 March 2022 4 min read

By Bel Harper - Group Director of Product Strategy, oOh!media | Partner Content

15 March 2022 4 min read

Market Voice

Market Voice

The immediate future of Out of Home: Why cold, hard purchase data trumps programmatic hype

By Bel Harper - Group Director, Product Strategy - oOh!Media

15 November 2020 3 min read

By Bel Harper - Group Director, Product Strategy - oOh!Media

15 November 2020 3 min read

News

News

Harper's Beauty Bazaar draws crowds, 2020 event now planned

By Media release - Bauer Media Australia

30 September 2019 2 min read

By Media release - Bauer Media Australia

30 September 2019 2 min read

Market Voice

Market Voice

Luxury brands: Subtlety is the new black

By Anna Preston, National Head of Strategy - Bauer Media

9 September 2019 5 min read

By Anna Preston, National Head of Strategy - Bauer Media

9 September 2019 5 min read

News

News

Bauer and ABA join forces to stop seniors getting fleeced

By Press Release - Bauer Media

12 August 2019 2 min read

By Press Release - Bauer Media

12 August 2019 2 min read

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